Privacy Policy

Professional Eyecare ("we," "our," or "us") is committed to protecting the privacy of every patient and website visitor. This Privacy Policy explains what information we collect through our website at www.proeye.com, how we use it, and the choices you have regarding your data.

Information We Collect

We may collect the following types of information when you use our website or visit our offices:

• Personal information you provide voluntarily, such as your name, email address, phone number, and message content when you submit a contact form or appointment request.
• Automatically collected data, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. This data is collected through cookies and similar tracking technologies.
• Protected health information (PHI) collected in our offices as part of your eye care. The use and disclosure of PHI is governed by HIPAA, as described below.

How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and appointment requests
• To provide, maintain, and improve our website and services
• To analyze website traffic and usage trends so we can improve the user experience
• To send appointment reminders or follow-up communications you have requested
• To comply with legal obligations and protect our rights

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

Cookies and Analytics

Our website uses Google Analytics to help us understand how visitors interact with our site. Google Analytics collects information such as how often users visit, which pages they view, and what other sites they visited before coming to ours. We use this information solely to improve our website content and functionality.

Google Analytics uses cookies to collect this data. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. You may also adjust your browser settings to refuse cookies, although some features of our website may not function properly without them.

Third-Party Links

Our website may contain links to third-party websites, such as online scheduling platforms or insurance provider portals. We are not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policies of any third-party site you visit.

HIPAA and Protected Health Information

As a healthcare provider, Professional Eyecare complies with the Health Insurance Portability and Accountability Act (HIPAA). Protected health information collected during your eye care visits is handled in accordance with our Notice of Privacy Practices, which is available at our offices. HIPAA governs how we use, disclose, and safeguard your medical records and other individually identifiable health information.

This website Privacy Policy applies to information collected through our website and does not replace our HIPAA Notice of Privacy Practices.

Data Security

We implement reasonable administrative, technical, and physical safeguards to protect the personal information we collect. However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

• Oak Park Mall Office: oakpark@proeye.com
• South Overland Park Office: south@proeye.com

Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of the State of Kansas, without regard to its conflict of law provisions.